One ingredient. That's the whole recipe.
No fillers. No additives. Nothing you can't pronounce. Just real, single-ingredient treats your dog will recognize as food.
Ingredients
& Nothing Else
Simple is the whole point.
Most treats hide a long list of things behind one tasty-sounding name. We took everything out except the part your dog actually wants.
Read the whole label
It takes a second, because there's one ingredient on it. What it says is what's inside.
Nothing hidden
No binders, no preservatives, no artificial colors or flavors riding along for the trip.
Made for simple bowls
A short ingredient list is an easy fit for dogs on limited-ingredient routines.
Just the good part
Real meat or real produce, turned into a treat — and nothing turned into a mystery.
Pick a flavor. It's also the ingredient list.
Every treat is named after the only thing in it. Find the one your dog already loves.
Chicken Breast
Everyday favoriteSweet Potato
Plant-basedBeef Liver
Training rewardWild Salmon
Skin & coatSourced carefully. Made simply. Checked every batch.
We didn't start in pet food — we started in sourcing, vetting manufacturers and testing products worldwide. We pointed that same discipline at your dog's treat bag.
Sourced
We choose suppliers the way we always have — carefully, and knowing exactly where each ingredient comes from.
Made simply
One ingredient goes in, and one ingredient comes out. Nothing gets added along the way.
Quality-checked
Every batch is checked before it earns a spot in the bag — the habit we built over years of product testing.
A treat brand run by people who spent years asking suppliers hard questions.
Fewer ingredients. Happier dog.
Want to stock M28, ask about an ingredient, or just say hi from your dog? We'd love to hear from you.
info@m28group.com →